The absolute core are the four L'Oréal Professional Product brands (L'Oréal Professionnel, Kérastase, Redken, Matrix, Shu Uemura and Keraskin), each one with its own philosophy and unique qualities. Courses, seminars and shows will stand out the best of every brand. All within the training program already well established in the region and constantly renewed – thanks to the valuable help of technical advisors - according to with trends in the market’s trends. In addition, world-renowned hairstylists will give their highest levels of expertise, creativity and talent to the participants.
